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Infinity Convention Centre

CASE STUDY

Infinity Convention Centre is Ottawa’s newest luxury venue for conventions, conferences, weddings, and memorable events of every kind.
Infinity Convention Centre

Challenge

Infinity Convention Centre needed to debut their new modern facility to the Ottawa marketplace. blackiron was tasked with launching Infinity Convention Centre in Ottawa as well as promoting the facility’s Grand Opening Event, both of which aimed to attract bookings for upcoming corporate and social events.
Infinity Convention Centre

Insight

Since Ottawa has existing event and conference venues, blackiron needed to differentiate Infinity Convention Centre from facilities like the Shaw Centre and EY Centre. Infinity Convention Centre does not compete with such nearby venues, but complements them by offering a different size and feel.
Infinity Convention Centre

Strategy

Create a logo, brand identity, voice, and marketing materials that embrace the look and feel of the modern and luxurious venue. In preparation for the launch, blackiron was responsible for the creation and management of the website, stationary, pop-up banners, brochures, social media profiles (Facebook, Twitter, Instagram, LinkedIn, Google+), digital advertising campaigns, transit shelter ads, magazine articles, and more. By leveraging a variety of traditional and digital platforms, blackiron was able to tap into highly relevant target audiences across diverse mediums. Such an approach would effectively amplify the buzz and anticipation about Ottawa’s newest event venue.

Material

Results


Since the Grand Opening Event, over 125 events have been hosted at Infinity Convention Centre.

The launch was such a great success that the number and variety of event bookings at Infinity Convention Centre continues to increase each month.



From logo design to website creation, blackiron was a key player in the successful launch of Infinity Convention Centre. It was a pleasure to work with a team of such dedicated and creative individuals. No matter the task, I knew I could always rely on blackiron to deliver and ensure true integrity to the brand. 

Lee Knowles,
Marketing and Sales Manager
Infinity Convention Centre

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