BETTER TOMORROWS ARE EVEN BETTER WHEN EXPERIENCED TOGETHER.

We create a better tomorrow for your brand when we add value to it. When we make it stand out in a sea of the same. When we separate you from the rest of the herd.

We do it by solving real-world business problems by creating ideas that just can’t be ignored. And we do it collaboratively.

Welcome to Blackiron.


BRANDS WE’VE
WORKED WITH





PROUD MEMBERS/CERTIFIED PARTNERS OF
ALCOHOL AND GAMING COMMISSION OF ONTARIO | INDIGENOUS TOURISM ONTARIO | TOURISM INDUSTRY ASSOCIATION OF CANADA | TOURISM INDUSTRY ASSOCIATION OF ONTARIO | OTTAWA BOARD OF TRADE | GOOGLE PARTNER | FACEBOOK META BUSINESS PARTNER

THE TEAM

Gerry McGillvray

President and Founder

Gerry has been a highly respected business leader in Ottawa’s advertising, marketing, and media industries for over 30 years.

Gerry prides himself on creating high-level partnerships and unique business opportunities among his network of Ottawa – Gatineau business leaders and reputable institutions.

Gerry’s natural business sense, contagious enthusiasm, and unique ability to create effective partnerships and collaborations grant the highest yield to clients.

Karen Moores

General Manager

Karen has more than 21 years of experience working in Ottawa’s advertising and marketing industry, excelling in a wide range of roles including Graphic Designer, Account Manager, Media Buyer, Marketing Director, Director of Client Services, and now General Manager. 

Karen plays a key role in Blackiron’s success. She touches virtually every area of the agency, including corporate partnerships, branding/rebranding campaigns, events, video and photography shoots, and all aspects of print, broadcast, digital, and social media campaigns.

Karen’s extensive experience enables her to guide high-level projects, ensuring that ideas translate into increased success for clients.

Kevan Kalyan

Creative Director

Kevan has led teams that created award-winning work for national and international brands in Dubai, Nova Scotia, Newfoundland and Labrador, and now Ottawa. 

Kevan works closely with Blackiron’s creative team to produce new ideas and integrated campaigns that span across experiential, digital, television, radio, print, out-of-home, and everything in between.

He believes in working collaboratively with his clients to help their brands stand out in their respective categories and win industry awards. 

Beatrix Halasz Feltham

Digital Director

Beatrix has over 10 years of experience in online marketing, directing high-performing websites and data-driven advertising. She excels at analyzing search trends and user behaviour to create strategies that will provide high return on investment. 

Beatrix’s expertise lies in website performance analysis, conversion optimization, search engine marketing, search engine optimization, social media marketing, visual reporting, and cohesive digital strategy. 

Beatrix has her finger on the pulse of digital trends and developments, and is committed to making sure clients get the most out of their website, digital presence, and ad spend. 

Adam Hurda

Controller

Adam is an experienced Controller with a demonstrated history of working in Ottawa’s marketing and advertising industry. For 10 years, Adam has guided Blackiron’s financial and operational activities.

Adam is responsible for overseeing all of Blackiron’s financial and accounting functions as well as all office management and HR duties.

Adam ensures that all internal operations run smoothly, allowing the Blackiron team to provide industry-leading service for clients.

Jake Rupert

Senior Account Manager

Jake is Blackiron’s Senior Account Manager. Through his experience, he has established himself as a trusted manager working alongside major national, regional, and local household brands, as well as service providers.

Jake excels at communicating, identifying growth avenues for his clients and evaluating their needs, recommending solutions and new opportunities, and identifying product improvement by analyzing industry trends and competitors.

Having an aptitude for technology, sport, and connection with people, Jake offers significant experience within sport partnerships, SEO/SEM marketing, and all forms of traditional media.

Cassandra DiChiara

Account Manager

As an Account Manager with Blackiron, Cassandra excels at developing client relationships by listening to their needs, having an open line for communication, and sharing her passion with her team.

With over 7 years in the industry, Cassandra’s expertise touches many layers of the agency’s services, including account management, media buying, production coordination, and a deep understanding of graphic design. Her educational roots in fine arts and design also allow her to consider all projects through a creative lens.

Proficient in media buying and social media content strategies, Cassandra is also known to push the boundaries in creating unique strategies and messaging for clients.

Frazer Berry

Digital Strategist

Frazer has more than 23 years of experience working in the marketing, digital, hospitality, arts, and design industries, with positions including Director of Outlets, Director of Corporate Accounts, Marketing Manager, Director of Sales and Marketing, General Manager, and Digital Director. 

As Blackiron’s Digital Strategist, Frazer leads the strategy for advanced digital campaigns across multiple platforms. He executes, manages, and optimizes campaign and budget performance, while also delivering detailed reporting that includes structured analytics to document the overall success of a campaign.

Maddi McGillvray

Copywriter/Content Management Specialist

Maddi has been a key member of the Blackiron team for over 10 years, with positions including Account Coordinator, Digital Specialist, and now Copywriter/Content Management Specialist. Her versatile professional and academic background, which includes working towards a PhD in Cinema and Media Arts, has allowed her to develop diverse writing styles. 

Maddi’s writing and editing abilities add up to thoughtful copy for clients. Her extensive copywriting expertise encompasses radio scripts, websites, blogs, social media posts, email newsletters, and various B2B and B2C communications. 

Maddi crafts the right messages for clients to communicate in a way that feels true and authentic to their brand. 

Jacob Matte

Graphic Designer

Working professionally for over 5 years, Jacob has spent his career perfecting a wide skill set in design and marketing, working as both a freelancer and an in-house Graphic Designer. 

Jacob’s experience extends across brand development, corporate identities, multi-page print publications, digital interactive publications, signage, vehicle wraps, and illustrations. He also excels in social media and email campaigns, product photography, and video editing.

Jacob’s collaborative spirit partners well with clients, bringing their design requirements to a sustainable and spectacular reality.

 

Yesterday, Now, Tomorrow Mural. Located at the corner of Richmond and Churchill

INTERESTED IN ADDING
VALUE TO YOUR BRAND?

SCROLL TO SEE OUR SERVICES

STRATEGY &
ACCOUNT
MANAGEMENT

Corporate vision and values
Account planning
Brand repositioning
Competitive analysis
Profiling, research, and reporting
Partnership development
Content strategy, social media, and digital strategy
Campaign planning

BRAND
CREATION

Brand and visual identity
Brand guidelines
Brand voice and messaging
Brand evolution or extension

CREATIVE
& DESIGN

Concept and
campaign development
Graphic design
Web design
Photography
Videography

CONTENT

Creative concept and storytelling
Copy and scriptwriting
Social media content and management
Video
Search engine optimization (SEO)

MEDIA

Strategy and planning
Negotiation, buying, and management
Digital, broadcast, out-of-home, and print
Social
Monitoring, optimization, and reporting

DIGITAL

Campaign strategy and execution
A/B tests
Website development
Search engine marketing (SEM)
Google Business Profile
Reports and analysis

THE LATEST

BETTER TOMORROWS FOR YOUR BRAND BEGIN HERE.

March 24th, 2022

Over the past two unexpected years, we took some time to re-evaluate what was important to us. To reflect upon what our agency stood for and what we wanted it to stand for going forward.  We determined that it was […]

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Jake Rupert Joins Blackiron as Sr. Account Manager

December 14th, 2021

Blackiron is proud to announce that Jake Rupert has joined our agency as a Senior Account Manager. Jake brings over seven years of strategic marketing experience to the Blackrion team, having had the opportunity to work alongside major national and […]

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blackiron Creative Director Kevan Kalyan to judge ULTRABOLD awards

July 13th, 2021

Blackiron is happy to announce that our Creative Director Kevan Kalyan will serve as a judge for this year’s RGD ULTRABOLD awards. ULTRABOLD celebrates designers aged 35 and under who make a difference in the design community and beyond. Four […]

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Award-winning Creative Director Kevan Kalyan joins the blackiron team

July 5th, 2021

We’re thrilled to welcome Kevan Kalyan in the key role of Creative Director as Blackiron embarks on an exciting period of growth. During his 21-year career, Kevan has helped elevate brands including Newfoundland and Labrador Tourism, Nova Scotia Tourism, Parks […]

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Safety first. Blackiron and Skate Canada pair up for rebrand.

March 4th, 2021

Skate Canada is known Internationally for the work they do and the skaters they develop. They place heavy importance on their Safe Sport program and are committed to keeping everyone within the skate community on the cutting edge of safety. […]

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An influential town. Ottawa Tourism and blackiron roll out Ottawa’s Own: Season 3.

December 3rd, 2020

Blackiron is proud of the continued success of Ottawa Tourism’s “Ottawa’s Own” video campaign. This time around, the series, now in its third season, focuses on international Influencers who call Ottawa home. The series’ target market is all about ‘selfie […]

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A smart campaign for Avantage Ontario

September 28th, 2020

Avantage Ontario (AO) is a consortium of post-secondary institutions, colleges, and universities that offer programs in French, or in both French and English. They assist with the recruitment of international students from abroad to come study in French, while being […]

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Blackiron gets to the heart of Ottawa with Ottawa Tourism.

June 22nd, 2020

When Ottawa Tourism needed to communicate why convening in Ottawa for meetings and conferences is a winning proposition; they turned to Blackiron. Ottawa is a hot bed for Technology, Life Sciences, and Engineering. What’s especially unique is the collaboration, partnerships, […]

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blackiron partners with The Sens Foundation to showcase Off-Ice Prospects

May 27th, 2020

OTTAWA (January 16th, 2020) – Blackiron agency was proud to be selected to partner with the Sens and the Sens Foundation for the 2019-2020 season to highlight work they collectively do for the youth in our community. ‘The Team’ (the […]

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Firefighters Memorial Mural Frontline Credit Union which was founded in 1948 by the Ottawa Firefighters.

OPEN POSITIONS

Digital / Web Designer

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Intermediate Graphic Designer

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Senior Marketing Account Manager

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Director of Strategy

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LET’S BUILD A BETTER TOMORROW, TOGETHER

For client inquiries please email hello@blackiron.agency

To submit resumes please email careers@blackiron.agency