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October 9th, 2018


OTTAWA (October 9th, 2018) blackiron agency is proud to announce an exciting new collaboration that will amplify the National Capital’s entertainment experience for years to come. To ignite a sense of Ottawa pride, blackiron has forged an exclusive, 5-year agreement between two of the biggest entertainment organizations in the city: The Ottawa Senators Sports & Entertainment Club and Rideau Carleton Casino, future home of Hard Rock Ottawa.

On July 1st, 2018, blackiron was named the official Strategic Branding and Media Partner for Rideau Carleton Casino, which will undergo a multimillion-dollar expansion over the next couple of years into Hard Rock Ottawa. By joining these two forces, blackiron saw an opportunity to elevate Ottawa’s entertainment experience and position the launch of Hard Rock as ‘Ottawa’s casino.’

This exclusive five-year collaboration includes the creation of the Hard Rock Club at Canadian Tire Centre. Located in section 119 and overlooking the ice from the 100 level concourse, The Hard Rock Club will offer 1,500 square-feet of bar and activation space filled with exclusive Hard Rock music memorabilia to take in all the Ottawa Senators game action. In addition, all Rideau Carleton Casino Rock Star Rewards members will receive exclusive offers on food, tickets, and Sens Store items at the arena. Senators fans can also expect activations both at Canadian Tire Centre and Rideau Carleton Casino throughout the season, including live entertainment, afternoon game shuttles, viewing parties and much more.

“We have two world-class entertainment giants right here in Ottawa. blackiron saw the opportunity to join them together to showcase the caliber of entertainment we have in the city while amplifying their unique offerings. With the new Hard Rock Club fans can watch a live Sens game at a bar and enjoy the iconic Hard Rock culture all in one place,” explains blackiron agency General Manager, Karen Moores.



About blackiron

blackiron is committed to forging unique and beneficial partnerships for our clients and providing marketing strategy and precision creative to deliver memorable, measurable results. blackiron offers 20+ years of marketing expertise working with a wide array of brands on local and international levels, in both official languages in the Nation’s Capital.

Visit the blackiron website: https://blackiron.agency/
Engage with blackiron on Twitter:  https://twitter.com/BlackironAgency
Like blackiron on Facebook:  https://www.facebook.com/blackironagency/
Follow blackiron on Instagram: https://www.instagram.com/blackironagency/


About Rideau Carleton Casino

Rideau Carleton Casino, future home of Hard Rock Ottawa, is proud to be Ottawa’s only casino and the ultimate destination for fun and entertainment. Having completed Phase one of the Rideau Carleton Casino renovations, the property now offers Live Table Games, such as: Blackjack, Roulette, Baccarat, Poker, Pai Gow, Craps, and VIP High Limit Salons in addition to over 1,200 slot machines. Now with multiple on-site restaurants and seasonal horse racing, Rideau Carleton Casino is your one stop shop for entertainment in Ottawa.

Hard Rock’s philosophy has always been based on the importance of creating authentic experiences. Since opening the doors of their first rock ’n’ roll inspired restaurant in London’s West End to the organization’s groundbreaking expansion into numerous international hotels and casinos, Hard Rock has become one of the most iconic entertainment brands in the world.

In partnership with Hard Rock International, plans are already underway for the development of a unique and dynamic destination in the Nation’s Capital that will re-energize Ottawa’s entertainment scene. Hard Rock’s goal is to create an integrated venue that will combine the heart and soul of the Hard Rock brand, while featuring the best in live music and entertainment, world-class gaming, enhanced horse racing, and exceptional international cuisine. Follow Rideau Carleton Casino on Facebook, Twitter and Instagram for the latest news and promotions.


Visit the Rideau Carleton Casino website: https://www.rideaucarletoncasino.com/
Engage with the Rideau Carleton Casino on Twitter:  https://twitter.com/rideaucasino
Like the Rideau Carleton Casino on Facebook:  https://www.facebook.com/RideauCarletonRacewayCasino/
Follow the Rideau Carleton Casino on Instagram:  https://www.instagram.com/hardrockottawa/


About Hard Rock International
With venues in 74 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women. For more information on Hard Rock International visit www.hardrock.com.


About Ottawa Senators

The Ottawa Senators are a National Hockey League franchise owned by Eugene Melnyk and operated by Senators Sports & Entertainment in Ottawa, Ontario. The Ottawa Senators brought NHL hockey back to Canada’s capital after a nearly 60-year absence in 1992. Since then, the franchise has brought tremendous excitement and pride to the city, winning four division titles, the Presidents’ Trophy, and appearing in the Stanley Cup Finals (2007). Off the ice, the organization founded the Ottawa Senators Foundation, which as been instrumental in community building and helping those in need in the city. For the latest news and information on the Ottawa Senators, visit ottawasenators.com. Stay up to date and follow the team on Facebook, Twitter, Instagram, YouTube, and Snapchat.

Visit the Senators website: www.ottawasenators.com
Engage with the Senators on Twitter: @Senators
Like the Senators on Facebook: www.facebook.com/ottawasenators
Follow the Senators on Instagram: senators


Media Contact:

Brian Morris, Ottawa Senators, morrisb@ottawasenators.com

Elaine Cook, Rideau Carleton Casino, Elaine.Cook@hrcottawa.com

Jenah Thompson, blackiron agency, jenah@blackiron.agency

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