blackiron was dealt a lucky hand this summer when we were awarded the opportunity to work with Kemptville District Hospital Foundation (KDHF) on their ‘Catch the Ace’ fundraiser in support of the Kemptville District Hospital.Catch the Ace is a progressive multi-draw lottery with a weekly winner, plus a grand prize jackpot that accumulates until one lucky winner’s winning ticket reveals the Ace of Spades.
20% of the amount of weekly ticket sales goes to a weekly winner. 30% of all weekly ticket sales goes to the grand prize jackpot, and 50% of the amount of all ticket sales go to help the hospital procure life-saving equipment. A true win/win in every sense of the word.
This fundraising concept has been a hit for years on the East Coast and KDHF wanted to make waves with their version here in Ontario. Health and safety are always top of mind for KDHF which is why bringing the game online at this unique moment in history was the smart way of making things fun, safe, and accessible.
KDHF wanted their creative to convey excitement, stand-out from their competition, and make a big impact online. blackiron came through with some bright, modern, neon, and fun creative to bolster the campaign. blackiron’s creative will continue to roll out over the coming months until one lucky winner draws the Ace of spades and the game is over. So keep an eye out for our work and hey, grab your tickets now because today could be your lucky day!
