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June 22nd, 2020

blackiron gets to the heart of Ottawa with Ottawa Tourism.

When Ottawa Tourism needed to communicate why convening in Ottawa for meetings and conferences is a winning proposition; they turned to blackiron.
 
Ottawa is a hot bed for Technology, Life Sciences, and Engineering. What’s especially unique is the collaboration, partnerships, and knowledge sharing happening between these three sectors. So, when conference organizers secure Ottawa as an upcoming destination to host a conference, they are able to really leverage the ecosystem that exists within these three very distinct industries.
 
blackiron dreamed up a concept around a video series that got right to the heart of the matter. The Heart of Ottawa campaign shed light on some of the brightest industry leaders and sharpest minds in the City. Experts like: 
 
Jacques Beauvais, Dean, Faculty of Engineering, University of Ottawa
Sonya Shorey, Vice President of Strategy, Invest Ottawa
Frank Knoefel, Physician, Bruyère Memory Program, Bruyère Continuing Care
 
To bring the video series to market, blackiron provided: naming, branding, video concept and assets, strategy and execution for a multi-channel digital campaign that drove interested individuals to a content-rich microsite.
 
The modern design and crisp approach gave the concept a contemporary identity and confirmed that there’s a lot happening in the Heart of Ottawa. 
 



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