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May 2nd, 2019

Blackiron helps launch the ThinkOttawa ambassador program

When three of Ottawa’s most influential organizations – Ottawa Tourism, Shaw Centre, and Invest Ottawa – decided to work together to bring more conferences and events home to Canada’s Capital, they hired blackiron to ensure an impactful brand and an effective campaign launch. The new ThinkOttawa program required an extensive, meticulously planned marketing communications strategy crafted to reach Ottawa’s industry leaders most inclined to use the program’s support services.

blackiron was instrumental in the naming of the program, branding, marketing collateral design, video production, website development, event support, and public relations strategy. Going forward, blackiron will continue to assist ThinkOttawa through the execution of an ongoing digital advertising campaign, with the goal of driving awareness for the program and increasing the number of international conference bids to Canada’s Capital.

“From the naming process to the launch event and beyond, blackiron has been actively involved in bringing the ThinkOttawa program to life. They sincerely showed a consistent desire to understand the program, the partner organizations, and the industry professionals that will benefit from the launch of the program. We value our partnership with blackiron and will continue to leverage their expertise for future success.”


Julia Forbes, Shaw Centre Director of Marketing & Partnerships

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