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July 5th, 2018

Blackiron Named the Strategic Branding and Media Partner for the Rideau Carleton Raceway & Casino

 blackiron is proud to announce that as of July 1st, 2018, the agency will serve as the Strategic Branding and Media Partner to the Rideau Carleton Raceway & Casino – future home of Hard Rock Ottawa.

The Rideau Carleton Raceway & Casino will undergo a multimillion-dollar expansion this year into Hard Rock Ottawa that will bring a hotel, a music venue, and hundreds of new jobs to the Nation’s Capital.

In addition to managing the media, events and sponsorship executions for the current Rideau Carleton Raceway & Casino, our team will also be managing the digital strategy and branding.  We will work directly with Hard Rock Ottawa to debut the newly branded and renovated casino to the Ottawa market.

Our team is already hard at work mastering the various marketing legalities of the Ontario Lottery and Gaming Commission, while also finding new and innovate ways to build excitement and anticipation for the casino’s transition to Hard Rock Ottawa.

We truly look forward to this strong partnership and the many successes to come in the future.

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