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June 12th, 2019

blackiron welcomes Crystal Todd, Director, Strategic and Client Services

We are proud to announce that as of June 12, 2019, Crystal Todd has joined blackiron as our Director, Strategic and Client Services. In this role, Crystal will be focused on leading key accounts through the creation and development of long-term and results-driven strategies and providing leadership and oversight across all of blackiron’s clients.

Crystal joins us from McMillan where she was a Senior Account Director and led numerous high-profile client relationships—Trend Micro, United Rentals, and Schneider Electric, for example—through the design, development, and deployment of new or re-energized global and national brands and campaigns. She has extensive experience working with agency and client partners and proven expertise in facilitating collaboration and strategic alignment among multiple stakeholders and teams driving towards a common goal.

Prior to McMillan, Crystal spent six years as a Creative Services manager with Rogers Communications, where she was responsible for the branding and promotion of Rogers TV/TV Rogers across Canada. In addition, she worked at Skate Canada/Patinage Canada and managed the creation and deployment of numerous campaigns geared at maximizing attendance at local and national events. She started her career at a local Advertising agency, managing campaigns as a media planner and account manager. Altogether, she has 16 years of progressive experience in B2B and B2C marketing, advertising, and sponsorship, in both agency and client organization settings.

Born and raised in Ottawa, Crystal is fluently bilingual. She has an honours diploma in advertising from Algonquin College.

We look forward to introducing Crystal to our valued clients and welcome her skills and expertise to our team.

 




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