We are delighted to announce that Jeff Messinger has joined blackiron in the role of Director of Strategy and Client Services. Jeff will be focused on leading key accounts through the creation and development of long-term and results-driven strategies and providing leadership and oversight across all of blackiron’s clients.Jeff has a reputation as both a trusted advisor to clients and a passionate champion of compelling creative work. He brings more than 20 years of progressive experience in marketing and consulting, overseeing a massive range of projects and heading up initiatives on both the account and client side of the business. Inspired by Seth Godin who said: “Leadership is the art of giving people a platform for spreading ideas that work,” Jeff embraces every opportunity to build and influence a culture of collaboration.
He comes to blackiron with an impressive track record of providing clients with strategic counsel that has led to improved positioning, powerful messaging, business growth and increased profitability. He has managed branding and communications engagements for private and public companies including AT&T, Thomson Reuters, Cognizant, DDB Worldwide, Equity Residential, OLG, Telelpin, Thinkwrap, as well as various Federal Government of Canada clientele. For three years, he directed the digital and corporate strategy, video projects, trade events, and numerous brand-building initiatives for global data protection enterprise Commvault as it embarked upon a complete rebrand and pivotal repositioning within its industry sector.
Prior to joining blackiron, Jeff worked within several different creative agencies in both Ottawa and Toronto. He led numerous high-profile client relationships as well as the account teams responsible for ensuring clients derived maximum value from agency services. This gives him both breadth and depth of experience, as well as insight into the intricacies of running businesses in both B2B and B2C worlds. We know all of this, plus his infectious positivity, will be an asset to our team and clients and we are excited to have Jeff on board.
