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October 20th, 2020


blackiron’s new bilingual Senior Account Manager, Melissa Beauchemin Anderson hails from the Big Smoke. The new Ottawan has fostered and grown many important accounts in CPG, B2B, and B2C spaces before landing at blackiron to put her skills to work here. 

From strategy to project management to brand overhauls and innovative brand development and branding; she does it all. Her ebrand work includes: Gay Lea, Silk’n, and innovation-branding projects for Kraft, Hershey’s, and Eaton. Other past clients include: CPG (Redpath Sugar, Hershey’s Canada, Kraft North America, Gay Lea), SiriusXM, Communion Music, Fox Searchlight, GE & Eaton. She’s also worked in music PR agencies and in event management with Glastonbury UK, The Fest Florida, 2000 Trees Festival UK. 

She worked on the refresh for Canadian dairy-cooperative Gay Lea, who continues to grow and dominate the Canadian dairy Industry. She also helped shift Silk’n North American from a late-night infomercial beauty brand to a high-end “en tendance” beauty-innovation hub. Her strengths lie in leading branding efforts, piercing into new markets, bringing stories to life through logo and creative overhauls, and reframing a brand’s story. Her work is always current, on point, and impactful. 

Our newest team member brings a wealth of diverse experience to her work which we know will benefit the blackiron team and our valued clients.

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