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Senior PPC / SEM Digital Strategist

Senior PPC / SEM Digital Strategist

Ottawa, ON, Full-time, minimum 1-year contract.

Blackiron agency, a Google Certified Partner, has an immediate opening of a minimum 1-year contract position at our Ottawa (Westboro) office for a full-time, experienced Senior PPC / SEM Strategist.


Main Job Duties:

  • Directing lead generation and initial customer acquisition strategies for a variety of clients
  • Development and management of all Paid Traffic strategies and campaigns using platforms including Google Ads, Microsoft Ads, Facebook Ads Manager,
  • Linkedin Campaign Manager, Twitter Ads, Programmatic etc
  • Proactive and reactionary strategic testing to increase performance of all ongoing campaigns
  • Tracking key marketing analytics and key performance indicators (KPI’s) for all campaigns, then compiling and communicating this data to appropriate members and departments
  • Campaign budget management
  • Researching and staying ahead of the latest trends & news in digital advertising
  • Client relations (presenting campaign strategy, reviewing reports and discussing KPIs directly with clients)
  • Collaboration with the creative team to deliver cutting-edge strategies with engaging and effective creative for high performing campaigns

Desired Skills and Experience:

  • Minimum 3 years experience managing Paid Traffic campaigns
  • College or University Degree in Business, Marketing, or Digital field
  • Experience working with Google Ads, Google Analytics, Facebook Ads Manager,
  • Linkedin Campaign Manager, Twitter Ads
  • Experience in building visual reports in Google Data Studio
  • Google Certification (Analytics, Search, Display, Video, Shopping)
  • Facebook Certificates (Media Buying, Media Planning)
  • Experience with Programmatic Media Buying is an asset
  • Bilingualism (French) is an asset
  • Project Management Skills
  • Excellent oral, written, and interpersonal skills
  • Capable of writing and analyzing performance reports  for optimization

Personal Attributes:

  • Meticulous, detail-oriented delivery of campaign builds, optimization and reporting
  • Passionate about digital and social media and trends
  • Ability to work in a fast-paced environment and juggle multiple priorities
  • Collaborative team player with confidence to take the lead
  • Participation in new business proposals and pitches with the leadership team
  • Strong analytical, organizational, strategic planning and time management skills
  • Demonstrative initiative, integrity, and professionalism

Annual Salary Range: Commensurate with experience.


  • Competitive salary and compensation package
  • Flexible hours
  • Modern offices located in Westboro (Ottawa)*
  • Mac laptop & company cell phone provided


Please Note: This is a technical position requiring extensive experience optimizing Paid Traffic campaigns. Applicants must be comfortable working in platforms like Google Ads, Google Analytics, Facebook Ads Manager

*Due to Covid-19, the position is currently a remote-work environment, with an eventual transition to in-office determined by following public health guidelines.

Apply at: hello@blackiron.agency with your resume and why you think you’d be the right fit for our team.  Please note “Digital Strategist” in the subject line. We thank all applicants for their interest. However, only those selected for an interview will be contacted.

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