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Case Studies

See Our Work

We craft beautiful, useful marketing and digital solutions that grow businesses.

Great, integrated marketing and advertising work – the kind that’s relevant, surprising and worth engaging with – is what every client should expect from their creative partners.

Here are a few of our campaigns that produced superb results for our clients.

nyc-main

NYCx3

NYC AIRLINE ADVERTISING & CONTESTING


To communicate the Ottawa Airport’s overall excellent choice and service to New York we promoted three airlines, two airports, and 6 non-stop daily departures. blackiron used traditional and digital advertising and a contest component to target tech savvy Ottawa-Gatineau flyers looking for an urban getaway.



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homeicc

Infinity Convention Centre

Logo, Branding, Web & Launch Event


Infinity Convention Centre is Ottawa’s newest luxury venue for conventions, conferences, weddings, and memorable events of every kind. blackiron was chosen as agency of record to develop a modern and unique brand that would attract Ottawa’s top events to this luxury event space. blackiron was responsible for Infinity Convention Centre’s logo and brand development as well as creating a buzz throughout the Nation’s Capital using digital and traditional advertising.



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sensbox

Ottawa Senators

Brand & Event Marketing


2017 was a very significant year for Canada. It was Canada’s 150th anniversary, and given the fact that hockey is truly Canada’s game, the celebration wouldn’t be complete without paying tribute to the NHL.



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luxe-main

Luxe Magazine

Print, Web & Video


Luxe Ottawa Magazine is Coyle Publishing’s brand new luxury lifestyle publication for affluent readers with discerning taste in décor, fashion, travel, design, automotive and dining. blackiron was chosen as the advertising agency to develop a luxury brand and design a magazine that would meet the needs of Ottawa’s high-end consumer. Once published, blackiron was responsible for amplifying the magazine through a website, photography, video and a successful launch event.



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zibi-front

ZIBI

Branding and Launch


Zibi is Windmill Development Group and Dream Unlimited Corp’s world-class sustainable community and redevelopment project in Ontario and Quebec by Windmill Development Group and Dream Unlimited Corp. As Agency of Record, blackiron had the honour and challenge of bringing this unique new community to market. Zibi changed the face of downtown Ottawa and Gatineau forever, and redefines happy, healthy, and sustainable living.



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arch-front

Arch Lofts

Rebranding and Launch


The redevelopment of an an architecturally significant Church in Toronto by Windmill Developments gave blackiron the opportunity to create a name and brand deserving of such a historic project. A modern heritage development meets a modern heritage rebrand by blackiron.



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DC

DC Super Hero Girls

AUDIENCE REACH


DC Super Hero Girls is a popular super hero action franchise created by DC Comics (Warner Bros.) and Mattel. At Super Hero High School, well-known male and female DC heroes, attend challenging classes and deal with all the awkwardness of growing up. All with the added stress of having unique superpowers, of course.



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zibi

ZIBI

Orange Bike Campaign


A different kind of community demands a different kind of marketing. Breaking the stereotypes of what a community and community-minded living should be, blackiron embraced Windmill Developments guiding principles for Zibi by applying them to a unique promotion campaign.



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