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September 22nd, 2020

Ottawa International Airport Authority + blackiron = YOW+. An exciting airport enhancement project.

Ottawa International Airport Authority partnered with blackiron to produce a creative and strategic platform for their multi-pronged enhancement project. The concept needed to be flexible, work with YOW’s pre-existing brand guidelines, and be evergreen as the upgrades will take several years to complete. The concept needed to be malleable to work across interior and exterior Airport signage, construction hoarding, wayfinding, website content, social media content, digital marketing, launch and press/media events and more.
 
YOW’s 4-tiered project includes a new Alt hotel by Group Germain Hotels, new retailers and concessions, an LRT City Rail station, and security relocation. Based on our client’s ask, blackiron created YOW+.
 
YOW+ seamlessly encompasses each tier of the Ottawa International Airport Authority’s improvements and how they will invigorate the airport and city. The idea is simple but not simplistic; the airport enhancements will positively contribute to travellers’ overall experience, boost the economy, and contribute to the National Capital region’s positive reputation. YOW+ is formulaic in its meaning and use: in-terminal concession and security improvements + Hotel + LRT = YOW+. And YOW+ = an even greater Ottawa.
 
blackiron will continue to work diligently on YOW+ as each phase of the developments proceed. Being a part of Ottawa’s flourishing travel and tourism evolution is a rewarding experience for all parties involved at blackiron.  
 
*Like so many projects all over the world, COVID-19 has delayed some timelines and components of the YOW+ enhancement plan. blackiron has thoroughly enjoyed the YOW+ work to date and looks forward to resuming our work together when the time is right. 
 



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