Bringing pride of place to the forefront and helping change people’s perceptions about a great city.

THE ASK

Position Ottawa as a travel destination that will resonate with targeted Toronto-based millennials.

THE INSIGHT

When it comes to visiting Ottawa, research shows that people believe it to be a sleepy city where not much happens. We also knew that the client’s target consumer of millennials were searching for authentic, unique, and meaningful travel experiences that they could feel a part of discovering for themselves.

THE SOLUTION

Create a video series that showcases unique, talented, and passionate Ottawa residents who are doing some amazing and unexpected things to shape and influence the city that we love and that make it so fun to discover. Do it in a way that uses an authentic voice and emotionally connects with the consumer that doesn’t feel like “advertising”.