Creating a new kind of A.I.

THE ASK

Help reposition Universal Appliances so that consumers understand the wealth of knowledge and understanding their sales staff brings to finding the right appliance.

THE INSIGHT

In speaking to sales staff we discovered just how deep an understanding they had of their products. Almost at a level that would be considered A.I.

THE SOLUTION

Appliance Intelligence. An idea that elevates the knowledge of the sales staff. Making sure the consumer understands that the staff are there to help them make the right choice in an overwhelmingly choice-heavy world.